Sharp’s Audio Visual recently completed installation of a comprehensive digital signage network at one of Calgary’s iconic suburban retail destinations, Southcentre Mall. The Mall’s recent $104 million renovation includes the addition of digital signage supplied by Sharp’s and powered by Omnivex software. The system is for shopper entertainment, wayfinding, advertising and for providing access to customer service information.
Screens are strategically positioned throughout the mall at high traffic locations and at the customer service desks. The displays include 46” LCDs, touch screens and a large 3 x 3 video wall feature in the centre court. Sharp’s Audio Visual’s VP Sales and Marketing, Tim St. Louis, says the project underscores Sharp’s expertise in developing integrated audio visual solutions for large, high-traffic venues.
“Southcentre discovered it needed to upgrade and enhance the current content management software for its displays,” says St. Louis. “They brought us on to develop an integrated program that provides information, entertainment and promotional opportunities like sales and special offers. We’re very pleased with the end result and merchants within the mall now have a powerful marketing tool they can use to provide added value to the approximately 6.5 million visitors the mall receives each year. Aesthetically, the high contrast displays add a very compelling and sophisticated touch to the newly redesigned space.”
The digital signage is managed from a central location using Omnivex software. As one of Calgary's largest shopping malls, Southcentre has over 200 different stores and services. Facility navigation has always been a priority for the Mall, so wayfinding screens were installed to help customers navigate the just under one million square feet of retail space.
The renovation and addition of digital signage to the mall reinforces Southcentre is one of Calgary’s best places to shop. Future plans for the digital signage system include expansion into other areas of the shopping centre and exploration of further opportunities to promote retailers and other groups using mall space.
